Tourism is vital to the economy of the Fylde coast, and having a holiday or a day out which is welcoming and accessible is vital for disabled people. There are an estimated 11 million disabled people in the UK with a spending power – known as the ‘purple pound’ totalling almost £250bn – and many towns and cities are missing out on potential customers.
The Access Fylde Coast project works with businesses in Blackpool, Fylde and Wyre to create an accessible and welcoming experience for visitors and local people.
FACT: Businesses that are supportive and accessible to people with disabilities attract more customers.
Making it easier for people with health conditions and disabilities to access hotels, retailers, tourist attractions and events enables you to benefit from additional spending.
Whilst improvements to disabled access have been undertaken in recent years, the focus has been on wheelchair access. There’s still a way to go, particularly for those with sensory, mental health and learning difficulties.
Access Fylde Coast helped business to maximise its customer base by making products and services available to people with long-term health conditions and disabilities.
The aim is to pave the way for positive improvements making the Fylde Coast more attractive to visitors, and subsequently support the local economy.
The project has been made possible thanks to £985,922 funding from the Coastal Communities Fund.